In my role as Communications Manager at Project Success (PS), I've had the opportunity to completely reimagine and reshape the organization's approach to Give to the Max Day (GTMD), GiveMN's annual charitable giving day in Minnesota. GTMD has become a key milestone for the organization, not only for fundraising, but for raising awareness of the organization and cultivating new donors.

Now, PS runs an integrated GTMD campaign each year with email and social components featuring multimedia content.

The November 2020 campaign theme was "We are here," a reminder to our community that we continued to realize our mission and help students connect to their purpose, even (and especially!) in the midst of distance learning and a global pandemic. We gathered testimonials from all types of people in the PS orbit who could speak to the impact of the organization, including alumni, teachers, volunteers and staff. The 2020 GTMD campaign resulted in the largest number of donors PS had ever had on GTMD, and a 25% increase in donors over 2019.

Below are some of our social media graphics showcasing our community and the ways "We are here" for students. I collaborated on the campaign concept with our Development Manager, and I am responsible for the campaign look/feel and the concept and execution of all design elements.